This month we are talking about making things look good like our website! We are joined by Jim Macleod author of the book "The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals ( https://geni.us/visual-marketer )
Check out Jim at www.visualmarketer.co
Jim's Marketing Email https://marketingbydesign.kit.com/
Start your free trial of Podpage at www.podpage.com/preview
Mentioned
Text Expander https://supportthisshow.com/textexpander
Chapters:00:00 Welcome
01:17 What is a Brand?
3:30 Basic Concepts of Colors and Graphics
03:50 Visual Hierarchy
4:55 Contrast
5:35 Alignment
06:25 White space
07:59 Typography
09:16 Kerning
11:19 Color Psychology
12:17 Consistency
14:04 Finding colors that work together (color.adobe.com)
15:00 Standing Out
17:10 Getting to Know Your audience
18:00 Podpage Audience Surveys
19:15 The Magic of Faces
20:30 Best Practies for YouTube Design
22:40 Owning Your Color
24:5 Favorite Example of a Well Done Brand
26:02 What Different colors mean
29:55 Common Design Mistakes
32:30 Favorite Tools
34:10 Jim's Marketing Email https://marketingbydesign.kit.com/
34"20 Starting in Black and White
37:09 Rebranding and Cracker Barrel
39:49 Does Rebranding Work?
41:30 Expanding Outside f the Original Brand
42:00 Using AI With Graphics
45:05 Expanding Colors in Podpage?
45:50 Templates
46:55 Favorite Tools?
49:40 Keep it Simple and Consistent
51:30 Wrap up and Next Month's Meeting
